Ever asked yourself what makes your favorite sites rock or how your competitors establish and command their online influx? BuiltWith allows one to get a glimpse of any web site technology behind, so you only need to use this service. This all-in-one web technology look up and analytics device is like a treasure chest to marketers, sales teams, developers and business owners alike.
Stay tuned! And just how BuiltWith can give you a winning edge on these other tools and on your competitors, whether you are on the hunt for some business prospects, investigating a new trend that the top tech adopters are following or simply indulging your curiosity. So what is so special about this platform that you need to have this in your digital toolbox?
Table of Contents
What Is BuiltWith?
BuiltWith is a leading website stack checker and technology profiler. At its core, it lets users type in any URL and instantly discover the CMS, analytics tools, marketing automation, CDN, eCommerce platforms, SSL certificates, and much more.
Think of it as an X-ray for the web. You get to peek into what powers millions of websites. This tool is used widely in sales intelligence, SEO audits, web development, and market research.
How Does BuiltWith Work?
1. Technology Detection
Enter a URL to see a comprehensive breakdown of the technologies used, such as:
- BuiltWith CMS detection
- BuiltWith JavaScript libraries
- BuiltWith SSL certificate checker
- BuiltWith HTTP headers
2. BuiltWith Data Sources
BuiltWith collects data from:
- Public HTML and HTTP headers
- WHOIS records
- JavaScript scripts embedded in pages
- CDN and hosting details
3. Browser Plugins
Use the BuiltWith Chrome extension or browser plugin to analyze websites in real-time as you browse.
BuiltWith Features: Unlocking Web Intelligence
| Feature | Description |
| Website Stack Checker | Identifies all active tech on a website—from CMS, hosting, analytics to marketing automation tools |
| Lead Generation with BuiltWith | Build highly targeted lists based on tech stack, industry, geography |
| Market & Tech Adoption Analysis | Generate BuiltWith technology trends and market share reports |
| BuiltWith API | Integrate data into CRMs, software platforms for automation |
| BuiltWith CRM Integration | Works with HubSpot, Salesforce, and more |
| Data Visualization & Reporting | Graphs and charts for tech usage trends |
| Security & Privacy Insights | Analyze security headers, SSL, GDPR compliance |
| Download & Export | Export to Excel/CSV for deeper analysis |
Business, Marketing, and Development BuiltWith
To Marketers & Sales Teams
- Businesses can generate leads by BuiltWith: seeking companies that utilize a certain tool or service to generate leads Businesses can target companies that utilize a specific tool or service to generate leads
- BuiltWith to sales teams: Search warm leads based on the pre-existing tech stack
- BuiltWith in Digital marketing: find out what your competitors use to conduct their campaigns and adapt yours accordingly
Developers & Analysts
- Website stack checker: Rapidly audit a sites tools
- Cross-technology analysis: Learn about the patterns of compatibility
- Monitor CDN with BuiltWith: Increase performance by competitive benchmarks
In the case of SEO & Growth Teams
- SEO audit using BuiltWith: display schema, caching and SEO tools
- BuildWith platform utilisation statistics: Find out surging tools and areas
Subscription Plans, Pricing & Premium Features
| Plan | Monthly Cost | Key Features |
| Basic | $295 | 2 filters, 2,000 domains/month |
| Pro | $495 | Unlimited filters, 20,000 uploads |
| Team | $950 | All features, team accounts |
| Enterprise | $995+ | Tailored features for large orgs |
| Advanced | $144/year | Individual lookups |
Free tier: Basic reports and BuiltWith Chrome plugin- Premium account: Required for bulk exports and sales tools
BuiltWith Reviews: What Users Say
Strengths
- “Outstanding for prospecting”
- “Data accuracy is top-tier”
- “Easy CRM integration”
Weaknesses
- “High cost for startups”
- “Some old data in rare cases”
- “Limited support on free plan”
Overall Rating: 4.6/5
BuiltWith Competitors & Alternatives
| Competitor | Strengths | Weaknesses |
| Wappalyzer | Free plugin, easy UX | Fewer analytics features |
| SimilarTech | Strong traffic insights | Limited tech data depth |
| Netcraft | Security-first | Not stack-focused |
| Datanyze | B2B contact data | Pricey for small firms |
| SpyOnWeb | Domain tracking | Limited tech detection |
Free tools like BuiltWith: Wappalyzer free plugin, browser-based checkers
How to Use BuiltWith: Step-by-Step
- Go to BuiltWith.com
- Type in a domain
- Review stack: CMS, analytics, JavaScript, servers, etc.
- Generate BuiltWith website report
- Use filters: Industry, revenue, geography, etc.
- Export reports: CSV or direct to CRM
- Use the BuiltWith API for live integrations
- Set up tracking for technology changes
BuiltWith Integrations, API and Security
- Integration with software: Plug into Salesforce, HubSpot, Zoho
- Security Headers: Evaluate site settings security
- GDPR Compliance Check: Check data safety requirements
- Penetration Testing: Vulnerability analysis of Tech stack
Use Cases & Examples-Industry
Shopify Dungeon
Construct sales contacts of online companies
Identify CMS of any Web site
Target the shoppers using WordPress, Magento etc.
Track Marketing Tools
Identify Mailchimp, HubSpot, and Salesforce fans using these services to reach out to specifically
Review of competitor tech stack
Showcase some new strategies or technological change in your sector.
Analytics, Reporting, Trend Insight
- BuiltWith Market share report: Find out what tools are gaining distribution
- BuiltWith technology trends: Watch how tech is consumed across industries
- Graphs/ charts: internal or client visual reports
- Global statistics: Compare industries and regions in core decision-making
Conclusion:
BuiltWith has so far been the gold standard in the industry as an analysis of Web site technology stack and detection as well as in lead generation. Its extensive set of features provides effective knowledge on the backbone of the web to precisely its marketers and developers, through its sales and security teams. The price might not be in every budget but the price/value product to teams to scale, analyze and win smarter is underrated.
Meta Description:
BuiltWith: The most complete web technology search tool to analyse, generate leads and sales intelligence in 2025. Features, and prices, reviews and best alternatives.
